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BRAE
●BRAE · Strategy & Innovation Studio for climate and nature

Strategy, innovation and solutions for climate and nature.

We help businesses turn climate and nature targets into decisions and delivery: the data to see where to act, the people trained to act on it, senior advice to make it happen, and the rooms where it gets agreed.

Talk to usSee what we do ↓
01 · What we do

Four ways we help you meet your climate and nature targets.

Advisory, training, data and convening. Use one, or all four as one system.

01
Advisory
Senior advice, with Reverberate's live model behind it.
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02
Training & Capability
Training people actually want to do.
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03
Data & Insights
From 30,000 feet to 30 centimetres.
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04
Convening
Collective intelligence, put to work.
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Built on our own products: Reverberate (data & model), Wayfinder (training) and Need to Know (procurement AI).

Trusted by sustainability, procurement and commercial teams

HSBCStandard CharteredThe Climate PledgeKyndrylHightowerPwCGeotabOak View GroupThe Vomela CompaniesTradelink TransportBranchPatternUN Global CompactAmbevEvri GroupBnodeERMGeneration InvestmentHBX GroupJetBlue AirwaysValtecheuNetworksContentsquareo9 SolutionsStora Enso
02 · Selected work

A few of the problems we've helped with.

Named work across advisory, data and convening.

Institutional design2024 - 2025
CO_LAB

New institutional architecture for public-private collaboration at scale.

Innovation programme2026 - ongoing
C Change for Housing

Redefining the business case for decarbonised affordable housing.

Supply-chain data programme2025 - 2026
Dark Data

Finding the supplier data that moves supply-chain carbon beyond spend-based estimates.

03 · The system

How it works together.

Intelligence without training sits in a dashboard. Teams need to know what to do with the numbers.

Training without intelligence is guesswork. It lands harder when it uses a real picture of your sector and suppliers.

Advisory without either starts from zero every time. Ours starts from a live model and teams already trained to use it.

04 · Why BRAE

Deliberately different.

Learn by playing.

Exploratory learning through play, not lecturing. Simulations and games that make hard material stick.

One connected picture.

Climate and nature intelligence in one place, viewable from sector down to site, with every number sourced.

Progress over perfect.

We start from what procurement, finance and sustainability teams already know and do well, build on it and get moving. No reinventing everything, no trying to fix it all at once.

Difficult doesn't mean boring.

Energy and craft on hard problems. We challenge the status quo and work in the white space.

05 · Signal
Read Signal →
Signal · Transition12 min read
23 Sept 2026 · Lewis Howard
How to Build a Climate and Nature Transition Plan

The standards agree a transition plan is a route, not a destination. Here is how to build one: a sequenced, self-funding programme owned across the company.

Signal · Data9 min read
13 Aug 2026 · Lewis Howard
Your 2030 Target Is Hiding in Dark Data

You will miss your 2030 carbon target not because you cannot decarbonise, but because you cannot measure it. The data exists - it is just dark. Here is the unlock.

Signal · Finance8 min read
7 Aug 2026 · Lewis Howard
The Average of Everyone Else

Spend-based emissions factors apply a sector average to a specific supplier. We tested them against real footprints and found gaps of up to a thousand times.

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Reverberate started as something we built for our own client work. The Studio is where we build what comes next. See what's in the Studio →